UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16 UNDER
THE SECURITIES EXCHANGE ACT OF 1934

For the month of March 2012

Commission File Number: 001-33768

CNINSURE INC.

22/F, Yinhai Building
No. 299 Yanjiang Zhong Road
Guangzhou, Guangdong 510110
People’s Republic of China
(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): o

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): o

This Form 6-K is being incorporated by reference into the Registrant’s Registration Statement on Form F-3, filed with the Securities and Exchange Commission on November 5, 2009 (File No. 333-162895, as amended by Amendment No. 1, filed on November 19, 2009).

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

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Exhibit Index

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Exhibit 99.1

CNinsure Reports Fourth Quarter and Fiscal Year 2011 Unaudited Financial Results

GUANGZHOU, China, March 2, 2012 (GLOBE NEWSWIRE) — CNinsure Inc., (Nasdaq: CISG), (the “Company” or “CNinsure”), a leading independent insurance intermediary company operating in China, today announced its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2011.(1)

Financial Highlights :

Highlights for Fourth Quarter 2011

·                      Total net revenues: RMB418.6 million (US$66.5 million), representing an increase of 15.1% from the corresponding period of 2010, which exceeded the previous guidance of 10-15%.

·                      Operating loss: RMB1.0 billion (US$161.1 million), compared to operating income of RMB130.2 million for the corresponding period of 2010.

·                      Non-GAAP operating income, excluding (1) goodwill and intangible assets impairment loss and (2) share-based compensation expenses: RMB73.2 million (US$11.6 million), representing a decrease of 48.0% from the corresponding period of 2010.

·                      Net loss attributable to the Company’s shareholders: RMB718.6 million (US$114.2 million), compared to net income attributable to the Company’s shareholders of RMB126.5 million for the corresponding period of 2010.

·                      Non-GAAP net income attributable to the Company’s shareholders, excluding (1) impairment losses in respect of goodwill and intangible assets attributable to the Company, net of tax, (2) share-based compensation expenses, (3) refunds from the selling shareholder of certain acquired subsidiaries, (4) investment income incurred by business combination achieved in stages, net of tax, and (5) net income from discontinued operations(2): RMB76.0 million (US$12.1 million), representing a decrease of 41.0% from the corresponding period of 2010.

(1) This announcement contains translations of certain Renminbi (RMB) amounts into U.S. dollars (US$) at specified rates solely for the convenience of the reader. Unless otherwise noted, all translations from RMB to U.S. dollars are made at a rate of RMB6.2939 to US$1.00, the effective noon buying rate as of December 30, 2011 in The City of New York for cable transfers of RMB as set forth in H.10 weekly statistical release of the Federal Reserve Board.

(2) Following the sale of Beijing Datong Investment Management Co., Ltd. (“Datong”), a company primarily engaged in the distribution of life insurance products, to Winner Sight Global Limited, an affiliated entity of Warburg Pincus LLC, on March 25, 2011, the Company is required to present its financial results on both a continuing and discontinued basis. Profits and losses related to Datong are presented as discontinued operations while profits and losses for the remaining business are presented as continuing operations.

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·                      Non GAAP basic net income per ADS: RMB1.517 (US$0.241), representing a decrease of 40.8%, respectively, from the corresponding period of 2010.

·                      GAAP basic net loss per ADS: RMB14.336 (US$2.278), compared to GAAP basic net income per ADS of RMB2.514 for the corresponding period of 2010.

Highlights for Fiscal Year 2011

·                      Total net revenues: RMB1.5 billion (US$241.0 million), representing an increase of 22.9% from 2010.

·                      Operating loss: RMB748.8 million (US$119.0 million) compared to operating income of RMB394.5 million for 2010.

·                      Non-GAAP operating income, excluding (1) goodwill and intangible assets impairment losses, (2) share-based compensation expenses and (3) one-off professional fees related to the non-binding going private proposal: RMB375.8 million (US$59.7 million), representing a decrease of 10.8% from 2010.

·                      Net loss attributable to the Company’s shareholders: RMB299.4 million (US$47.6 million) compared with net income attributable to the Company’s shareholders of RMB422.3 million for 2010.

·                      Non-GAAP net income attributable to the Company’s shareholders, excluding (1) impairment losses in respect of goodwill and intangible assets attributable to the Company, net of tax, (2) share-based compensation expenses, (3) professional fees relating to a non-binding going-private proposal that was later withdrawn, (4) investment income incurred by business combination achieved in stages, net of tax, (5) refunds from the selling shareholder of certain acquired subsidiaries, (6) one-off cash bonus granted to one of the Company’s affiliated subsidiaries by the Shenzhen municipal government during the third quarter of 2011, and (7) net income from discontinued operations: RMB367.6 million (US$58.4 million), representing a decrease of 4.7% from the corresponding period of 2010.

·                      Non-GAAP basic net income per ADS: RMB7.332 (US$1.165), representing a decrease of 8.9%, respectively, from 2010.

·                      GAAP basic net loss per ADS: RMB5.971 (US$0.949), compared to GAAP basic net income per ADS of RMB8.816 for the corresponding period of 2010.

Financial Results for the Fourth Quarter Ended December 31, 2011

Total net revenues for the fourth quarter ended December 31, 2011 were RMB418.6 million (US$66.5 million), representing an increase of 15.1% from RMB363.8 million for the corresponding period of

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2010. The increase was primarily driven by the growth of sales volume and rising property and casualty insurance commission rate.

Total operating costs and expenses were RMB1.4 billion (US$227.6 million) for the fourth quarter of 2011, representing an increase of 513.2% from RMB233.6 million for the corresponding period of 2010.

Commissions and fees expenses were RMB245.3 million (US$39.0 million) for the fourth quarter of 2011, representing an increase of 66.3% from RMB147.5 million for the corresponding period of 2010. The increase was primarily due to sales growth and increases in per sales acquisition cost and commission cost.

Selling expenses were RMB19.9 million (US$3.2 million) for the fourth quarter of 2011, representing an increase of 10.2% from RMB18.0 million for the corresponding period of 2010, primarily due to sales growth.

General and administrative expenses were RMB129.8 million (US$20.6 million) for the fourth quarter of 2011, representing an increase of 104.5% from RMB63.5 million for the corresponding period of 2010. The increase was primarily due to increases of 733.4% in share-based compensation expenses from RMB5.9 million for the fourth quarter of 2010 to RMB49.5 million (US$7.9 million) for the fourth quarter of 2011, of which RMB48.2 million (US$7.8 million) were associated with the cancellation of the following stock options in November 2011: (1) options to purchase an aggregate of 27,671,884 ordinary shares at an exercise price of US$0.8395 per ordinary shares, which were granted to certain directors, officers and employees on February 8, 2010, and (2) options to purchase an aggregate of 16,974,600 ordinary shares at an exercise price of US$0.734 per ordinary share, which were granted to certain directors, officers and employees on April 28, 2011.

Impairment loss on intangible assets and goodwill was RMB1.0 billion (US$164.9 million), which reflected a material decline in the fair value of the Company as at December 31, 2011 and the expected adverse impact of the overall economic uncertainties in China, growth slowdown within the Chinese insurance market and the Company’s strategic business transition on its earnings in the next two to three years.

As a result of the foregoing factors, loss from operations was RMB1.0 billion (US$161.1 million) for the fourth quarter of 2011, compared to income from operation of RMB130.2 million for the corresponding period of 2010.

Non-GAAP operating income, excluding share-base compensation expenses and impairment loss, was RMB73.2 million (US$11.6 million), representing a decrease of 48.0% from RMB140.7 million for the corresponding period of 2010. Non-GAAP operating margin was 17.5% for the fourth quarter of 2011, compared to 38.7% for the corresponding period of 2010.

Interest income for the fourth quarter of 2011 was RMB16.6 million (US$2.6 million), representing an increase of 129.8% from RMB7.2 million for the corresponding period of 2010.

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Other income, net, for the fourth quarter of 2011 mainly included RMB16.6 million (US$2.6 million) interest income and a RMB12.5 million(US$2.0 million) refund from the selling shareholder of certain acquired subsidiaries as those acquired subsidiaries failed to achieve certain performance targets.

Income tax expense for the fourth quarter of 2011 was RMB18.6 million (US$3.0 million), representing a decrease of 25.0% from RMB24.8 million for the corresponding period of 2010.

Net loss from continuing operations for the fourth quarter of 2011 was RMB998.0 million (US$158.6 million), compared to net income from continuing operations of RMB118.9 million for the corresponding period of 2010.

Net loss from discontinued operations for the fourth quarter of 2011 was RMB29.7 million (US$4.7 million), compared to a net income of RMB2.9 million for the corresponding period of 2010. The net loss from discontinued operations for the fourth quarter of 2011 represented additional tax provision for tax uncertainties related to the disposal of Datong.

Net loss attributable to the Company’s shareholders was RMB718.6 million (US$114.2 million) for the fourth quarter of 2011, compared to net income attributable from the Company’s shareholders of RMB126.5 million for the corresponding period of 2010.

Non-GAAP net income attributable to the Company’s shareholders, excluding (1) impairment losses in respect of goodwill and intangible assets attributable to the Company, net of tax (2) share-based compensation expenses, (3) refunds from the selling shareholder of certain acquired subsidiaries, (4) investment income incurred by business combination achieved in stages, net of tax, and (5) net income from discontinued operations, was RMB76.0 million (US$12.1 million), representing a decrease of 41.0% from RMB128.9 million for the corresponding period of 2010.

Non-GAAP net margin was 18.2% for the fourth quarter of 2011 compared to 35.4% for the corresponding period of 2010.

Basic and diluted net loss per ADS was RMB14.336 (US$2.278) for the fourth quarter of 2011, compared to basic net income per ADS of RMB2.514 and fully diluted net income per ADS of RMB2.447 for the corresponding period of 2010.

Non-GAAP basic net income per ADS was RMB1.517 (US$0.241) for the fourth quarter of 2011, representing a decrease of 40.8% from RMB2.561 for the corresponding period of 2010.

As of December 31, 2011, the Company had RMB2.2 billion (US$353.1 million) in cash and cash equivalents.

Financial Results for the Year Ended December 31, 2011

Total net revenues for fiscal year 2011 were RMB1.5 billion (US$241.0 million), representing an increase of 22.9% from RMB1.2 billion in fiscal year 2010. The increase was primarily driven by the growth of sales volume and rising property and casualty insurance commission rates.

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Total operating costs and expenses were RMB2.3 billion (US$359.9 million) for fiscal year 2011, representing an increase of 169.9% from RMB839.4 million in fiscal year 2010.

Commissions and fees expenses were RMB796.8 million (US$126.6 million) for fiscal year 2011, representing an increase of 47.2% from RMB541.2 million in fiscal year 2010. The increase was primarily due to sales growth and increases in per sales acquisition cost and commission cost.

Selling expenses were RMB77.8 million (US$12.4 million) for fiscal year 2011, representing an increase of 29.6% from RMB60.1 million in fiscal year 2010, primarily due to sales growth, an increase in expenses incurred in connection with the establishment of new outlets and payroll increases.

General and administrative expenses were RMB333.3 million (US$53.0 million) for fiscal year 2011, representing an increase of 42.7% from RMB233.5 million in fiscal year 2010. The increase was primarily due to the following:

(1)         an increase of 156.6% in share-based compensation expenses from RMB22.2 million for fiscal year 2010 to RMB57.0 million (US$9.1 million) in fiscal year 2011, associated with the grant of stock options in April of 2011 and the cancellation of options in November of 2011;

(2)         an increase of 30.9% in amortization of intangible assets from RMB20.2 million for fiscal year 2010 to RMB26.5 million (US$4.2 million) in fiscal year 2011, largely as a result of the acquisitions we made in 2011; and

(3)         RMB10.0 million (US$1.6 million) in one-off financial advisor and legal fees incurred in relation to the non-binding going-private proposal which the Company received on May 14, 2011 and was withdrawn on September 15, 2011.

Impairment loss on intangible assets and goodwill was RMB1.1 billion (US$168.0 million), which reflected a material decline in the fair value of the Company as at December 31, 2011 and the expected adverse impact of the overall economic uncertainties in China, growth slowdown within the Chinese insurance market and the Company’s strategic business transition on its earnings in the next two to three years.

As a result of the foregoing factors, loss from operations was RMB748.8 million (US$119.0 million) for fiscal year 2011, compared to income from operation of RMB394.5 million in fiscal year 2010.

Non-GAAP income from operations excluding share-based compensation expenses, impairment losses and financial advisor and legal fees related to the non-binding going-private proposal, was RMB375.8 million (US$59.7million), representing a decrease of 10.8% from RMB421.3 million for the corresponding period of 2010. Non-GAAP operating margin was 24.8% for the fiscal year of 2011, compared to 34.1% in fiscal year 2010.

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Interest income for fiscal year 2011 was RMB52.0 million (US$8.3 million), representing an increase of 94.4% from RMB26.8 million in fiscal year 2010.

Other income, net, for fiscal year 2011 mainly included: (1) RMB52.0 million (US$8.3 million) interest income, (2) RMB12.5 million (US$2.0 million) refunds from the selling shareholder of certain acquired subsidiaries as those acquired subsidiaries failed to achieve their performance targets; and (3) RMB8.0 million (US$1.3 million) cash bonus granted to an affiliated subsidiary of the Company by the Shenzhen Municipal Government during the third quarter of 2011.

Income tax expense for fiscal year 2011 was RMB84.0 million (US$13.4 million), representing a decrease of 5.7% from RMB89.1 million in fiscal year 2010.

Net loss from continuing operations for fiscal year 2011 was RMB744.1 million (US$118.2 million), compared to net income from continuing operations of RMB386.7 million in fiscal year 2010.

Net income from discontinued operations for fiscal year 2011 was RMB127.6 million (US$20.3 million), primarily due to the disposal gain from the sale of Datong, representing an increase of 330.0% from RMB29.7 million in fiscal year 2010.

Net loss attributable to the Company’s shareholders was RMB299.4 million (US$47.6 million) for fiscal year 2011, compared to net income attributable to the Company’s shareholders of RMB422.3 million in fiscal year 2010.

Non-GAAP net income attributable to the Company’s shareholders, excluding (1) impairment losses in respect of goodwill and intangible assets attributable to the Company, net of tax, (2) share-based compensation expenses, (3) professional fees relating to a non-binding going-private proposal that was later withdrawn, (4) investment income incurred by business combination achieved in stages, net of tax, (5) refunds from the selling shareholder of certain acquired subsidiaries, (6) one-off cash bonus granted to one of the Company’s affiliated subsidiaries by the Shenzhen municipal government during the third quarter of 2011, and (7) net income from discontinued operations, was RMB367.6 million (US$58.4 million), representing a decrease of 4.7% from RMB385.7 million in fiscal year 2010.

Non-GAAP net margin was 24.2% for fiscal year 2011 compared to 31.3% in fiscal year 2010.

Basic and fully diluted net loss per ADS was RMB5.971 (US$0.949) for fiscal year 2011, compared to basic net income per ADS RMB8.816 and fully diluted net income per ADS RMB8.529 in fiscal year 2010.

Non-GAAP basic net income per ADS was RMB7.332 (US$1.165) in fiscal year 2011, representing a decrease of 8.9% from RMB8.052 in fiscal year 2010.

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Recent developments:

·                  On January 3, 2012, CNinsure announced the nationwide launch of its insurance comparison website under the name of Baowang (baoxian.com). The Company has established e-commerce partnerships with over 16 insurance companies and upon launch the website offered over a hundred of insurance products. Hundreds of additional insurance products are expected to be gradually introduced to the website within the next few quarters. Total spending related to the e-commerce platform for the fiscal year 2011 was RMB11.2 million (US$1.8 million), being primarily comprised of research and development costs, including payroll costs for research and development professionals.

·                  As of December 31, 2011, CNinsure’s distribution and service network consisted of 605 sales and services outlets operating in 23 provinces, compared to 552(3) sales and service outlets operating in 23 provinces as of December 31,2010. CNinsure had 46,137(4) sales agents and 1,474 professional claims adjustors as of December 31, 2011, compared to 37,994 sales agents and 1,497 professional claims adjustors as of December 31, 2010.

·                  Net revenues from commissions and fees derived from the property and casualty insurance, life insurance and claims adjusting businesses for the fiscal year 2011 each contributed 68.3%, 18.3% and 13.4% of the Company’s total net revenues, respectively, compared to 66.5%, 19.1%, 14.4%, respectively, for 2010.

About CNinsure Inc.

CNinsure is a leading independent intermediary company operating in China. CNinsure’s distribution network reaches many of China’s most economically developed regions and affluent cities. The Company distributes a wide variety of property and casualty and life insurance products underwritten by domestic and foreign insurance companies operating in China, and provides insurance claims adjusting as well as other insurance-related services.

Forward-looking Statements

This press release contains statements of a forward-looking nature. These statements, including the statements relating to the Company’s future financial and operating results, are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward- looking statements by terminology such as “will,” “expects,” “believes,” “anticipates,” “intends,” “estimates” and similar statements. Among other things, the management’s quotations and the Business Outlook section contain forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on current expectations, assumptions, estimates and projections about CNinsure and the industry. Potential risks and uncertainties include, but are not limited to, those relating to CNinsure’s limited operating history,

(3) Excluding the sales and service outlets of Datong

(4) Excluding the sales agents of Datong

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especially its limited experience in selling life insurance products, its ability to attract and retain productive agents, especially entrepreneurial agents, its ability to maintain existing and develop new business relationships with insurance companies, its ability to execute its growth strategy, its ability to adapt to the evolving regulatory environment in the Chinese insurance industry, its ability to compete effectively against its competitors, quarterly variations in its operating results caused by factors beyond its control and macroeconomic conditions in China and their potential impact on the sales of insurance products. All information provided in this press release is as of March 2, 2012, and CNinsure undertakes no obligation to update any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although CNinsure believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that its expectations will turn out to be correct, and investors are cautioned that actual results may differ materially from the anticipated results. Further information regarding risks and uncertainties faced by CNinsure is included in CNinsure’s filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F.

About Non-GAAP Financial Measures

In addition to the Company’s consolidated financial results under GAAP, the Company also provides non-GAAP financial measures, excluding (1) share-based compensation expenses; (2) one-off professional fees related to the non-binding going private proposal; (3) goodwill and intangible asset impairment attributable to the Company, net of tax; (4) non-recurring investment income incurred by business combination achieved in stages, net of tax; (5) refunds from the selling shareholder of certain acquired companies, net of tax; (6) cash bonus granted to one of our affiliated subsidiaries by the Shenzhen municipal government, net of tax and (7) net income from discontinued operations, net of tax.  The Company believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing the Company’s performance and when planning and forecasting future periods. One limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude the items that were significant in the fourth quarter of 2011 and fiscal year 2011.  Another is that items such as share-based compensation expenses have been, and will continue to be, a significant recurring factor in our business.

In light of the limitations, the presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP. We encourage investors and other interested persons to review our financial information in its entirety and not rely on a single financial measure.  For more information on these non-GAAP financial measures, please see the tables captioned “Reconciliations of GAAP Financial Measures to Non-GAAP Financial Measures” set forth at the end of this release.

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CNINSURE INC.

Unaudited Condensed Consolidated Balance Sheets

(In thousands)

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CNINSURE INC.

Unaudited Condensed Consolidated Balance Sheets-(Continued)

(In thousands)

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CNINSURE INC.
Unaudited Condensed Consolidated Balance Sheets-(Continued)

(In thousands)

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CNINSURE INC.

Unaudited Condensed Consolidated Statements of Operations

(In thousands, except for shares and per share data)

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CNINSURE INC.

Unaudited Condensed Consolidated Statements of Operations-(Continued)

(In thousands, except for shares and per share data)

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CNINSURE INC.

Unaudited Condensed Consolidated Statements of Cash Flow

(In thousands)

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CNinsure Inc.

Reconciliations of GAAP Financial Measures to Non-GAAP Financial Measures

(In RMB in thousands, except shares and per share data)